Our Team

Our Team

Just off of Paeroa’s main state highway, in the old Silver Fern factory, is a New Zealand business quietly creating an impact so great it has the potential to be a contributor to New Zealand farming for decades to come.

AgriSea, and its products – made organically from a species of New Zealand seaweed – are having an enormous impact on the dairying, drystock, horticulture, apiculture and viticulture enterprises that are using them. AgriSea brews liquid seaweed concentrates from the native species Ecklonia radiata, which it collects sustainably from the shores of remote coastal New Zealand.

Our business started as a dream and over the years we have made our family’s dream is a reality. Find out more about our journey from humble beginnings to the successful business we are today!

Meet The AgriSea Team

Our staff are experienced and passionate about helping customers find natural and environmentally friendly solutions for their farming and growing needs. Below are the profiles of our awesome team.

Leadership Team

Clare Bradley

Chief Executive Officer

Clare Bradley | [email protected]

Clare has a background in biology, and worked for a number of years in the Amazon Rainforest with indigenous communities to develop micro-enterprise and environmental research. While raising her 3 children Clare has continued her education and business capabilities while working at AgriSea. Clare is a member of Institute of Directors, Chair of the Aotearoa NZ Seaweed Association and has won awards in Agritech and Rural business for her collaborative approach, she is passionate about regenerative and distributive economies for the future.

Tane Bradley

Chief Innovation Officer

Tane Bradley | [email protected]

Tane, a cornerstone at AgriSea since its inception, has dedicated his life to the seaweed industry, rising from harvesting to playing a pivotal role in supporting and managing New Zealand's seaweed resources. His work focuses on building research partnerships, engaging with farming communities, and exploring future industry opportunities. Tane's efforts are integral to AgriSea's mission of fostering sustainable growth and understanding of seaweed's role in agriculture, benefiting communities and the environment alike.

AgriSea In Your Area

Meet your Area Field Consultant. Select the tab above and get in touch with your local area expert.

Paul Sorensen

Paul is integral to AgriSea, overseeing dairy, drystock, horticulture, animal health, and bee nutrition sectors. Residing in Dargaville with his young family, he is deeply immersed in rural life, often found working on his property or the family beef farm during his free time. His background as an Environmental Scientist for regional councils and a private consultancy, along with field experience for a rural cooperative, equips him with a diverse skill set. This experience enables Paul to devise effective solutions for farmers and growers.

Rhys Hikuroa

Growing up in Te Pahu, Rhys graduated from Lincoln University with a Bachelors of Commerce majoring in agribusiness and innovation. Since then he has worked in the dairy chemical industry and has developed an in-depth knowledge of the agricultural sector.

Murray McEwan

Murray’s extensive career in agriculture spans various sectors, including stock agency, wool classification, export, dairy farming, and milk processing. Over the past two decades, he has specialized in fertilizer, farm nutrient management (including Overseer), and dairy effluent design and management. With hands-on experience in both conventional and organic farming, Murray seamlessly integrates AgriSea products into diverse farming systems, reflecting his commitment to agricultural innovation and sustainability.

Reg Hedges

Reg brings extensive experience in agricultural sales and customer service, having previously owned Capital ractors/Power Farming BOP. His career journey includes ownership of PlaceMakers Morrinsville and various farming endeavours, including Sharemilking.

Gavin Robertson

Gavin, member of the AgriSea team since 2010, boasts a robust background in Sales and Marketing within the Agricultural/Horticultural sectors. His expertise has garnered a loyal clientele in the lower North Island. Gavin’s profound understanding of farming and agriculture, particularly regarding the integration of biostimulants into
nutrient management, is highly sought after by both existing and prospective clients seeking to enhance their farming systems.

Rob Nuku

Rob began his AgriSea journey in the production team where his primary focus was brewing the products ensuring quality control . With a background in rural farming and the NZ Defence Force, Rob has fostered strong relationships with suppliers, clients, and the wider community. Eager to return to the Wanganui/Central Plateau region, he transitioned to an Area Field Consultant role, leveraging his extensive farming and agriculture network for a rewarding challenge aligned with his passion for the environment.

Josh Lester

Josh joined AgriSea, with a background in the dairy sector, hailing from South Canterbury, he’s settled near Geraldine with his family. Experienced in producing export-quality dairy products and managing on-farm hygiene, Josh is dedicated to maximizing customer profitability. He enjoys supporting his sons’ sports endeavors and developing the family’s lifestyle block. Josh leverages Agrisea’s product range and quality service to help customers achieve business success.

Nick Collins

Raised on a sheep and beef farm north of Auckland, I pursued horticulture studies at Lincoln before returning to the sheep and beef sector, spending seven years shearing in Aotearoa and abroad. After meeting my wife Jo and starting a family of three daughters, a knee injury led me from shearing to a 30-year career in dairy farming, including wages, share milking, and farm ownership under the Fonterra Organic program. We converted our farm to organics for land and water stewardship, focusing on soil microbiome and diverse pastures, and planted 20,000 trees for environmental benefits. My journey and a 20-year association with Agrisea have culminated in joining their team, a role I am excited and grateful for.

Josh Lester

Josh joined AgriSea, with a background in the dairy sector, hailing from South Canterbury, he’s settled near Geraldine with his family. Experienced in producing export-quality dairy products and managing on-farm hygiene, Josh is dedicated to maximizing customer profitability. He enjoys supporting his sons’ sports endeavors and developing the family’s lifestyle block. Josh leverages Agrisea’s product range and quality service to help customers achieve business success.

Susi Thomas

Susi, hailing from the UK with a background in the Thoroughbred racing industry, channels her lifelong passion for horses into her work at AgriSea. With a focus on equine wellbeing, she assists top riders across various disciplines in achieving exceptional results through AgriSea products. Susi finds fulfillment in witnessing horses thrive both in appearance and performance, reflecting her dedication to their welfare and enhancing their abilities.

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Production, QC & Logistics Team

Dave Craig

Operations and Logistics Manager

With 35 years in liquor industry management and a passion for DIY, having built and refurbished houses, I value customer service highly. Relocated from Wainuiomata to the Hauraki area in the early 2000s, I'm family-oriented, enjoying time with my wife, children, and grandchildren. My work now focuses on collaborating with farmers and growers, engaging in on-farm research to enhance food production sustainability for future generations.

Clive Preece

Production Foreman

Clive has been with AgriSea since 2005. Prior to this he also worked in the Freezing works for 17 years. Clive is the “fix it” man (a.k.a McLivor), if anything is broken, Clive can generally fix it. He’s also in charge of brewing the Animal and Pasture Nutrition, which he’s got down to a real fine art. Clive also spends a fair bit of his time out on the road delivering products to our customers.

Kevin McHardy

Production Team

Originally from the Bay of Plenty, Kevin spent his first working years in Auckland as a Greenkeeper at the Ellerslie Racecourse before heading off overseas. After some travelling, Kevin decided to settle in the UK and stayed there for 28 years, running his own landscape maintenance business. Kevin has been involved in horticulture all his life, grew up on a dairy farm in Waihi and is now living in a lifestyle block in Waikino. “Enjoying working for AgriSea, a company I was destined to work for, whose ethos and values align to mine, with people and connection being the heart of everything that matters.”

Alison Price

Production Team

Ali, originally from the USA, moved to New Zealand in 2018, now settled in the beautiful Bay of Plenty with her partner. Ali rediscovered her passion for plants and planet while WWOOFing after University and has allowed that spark to guide her career path since. She is excited to work for a company contributing to a more sustainable and resilient Aotearoa. Ali spends most of her spare time exploring the area’s hiking tracks and gardening.

Kerri Dargaville

Dispatch Coordinator

Kerri joined AgriSea in 2011 to assist in several roles, supporting our team at head office wherever possible. After returning home from Australia with her husband and two sons to settle down, Kerri finds fulfillment living and working locally in Paeroa.

Research & Development/Projects Team

Dr. Ashna Khan

Research & Development Manager

Ashna holds a PhD in Organic Chemistry and has six years of experience in the Agritech sector, with a background as a research scientist. She is driven by research with potential for commercial and environmental benefits. Ashna oversees significant projects, including "Rere Ki Uta, Rere Ki Tai," aimed at enhancing understanding of soil”s Mana and Mauri in farming. Based in Auckland, she balances her professional passion with a bustling family life as a mother of two.

Taylor Moore

Project Coordinator

Since childhood, the marine environment has captivated me, leading to involvement in surf life saving and hobbies like surfing and diving. My academic journey in marine biology began in 2017 with a practical diploma from Toi Ohomai Institute, including extensive dive training and marine monitoring. I expanded my knowledge with a Bachelor of Science in Biological Sciences, covering both marine and terrestrial biology. My fascination with AgriSea took root in 2017, and now, with a strong interest in aquaculture, I'm thrilled to lead the bioremediation research project in Kopu and contribute to various other research initiatives.

Taonui Campbell

Senior Project Coordinator

With a background in Engineering and Horticulture, I've also led as C.E.O. at Te Wānanga o Kōkako, a recognized NZQA education and training organization. I serve as a board member for Te Whakakitenga Waikato Tainui and as Chairman of Te Kawau Māro o Maniapoto. My work over the past 30 years has been deeply embedded in Iwi Development, facilitating Maniapoto and Tainui Hui a Iwi, Waitangi Treaty Claim Settlements, and serving as a Pou Karakia. My current focus is on the conservation and protection of our native natural resources, including waterway restoration, native species conservation, and the preservation of Rongo Māori and ancestral knowledge. My passion lies in the intersection of Research and Development within Te Ao Māori, bridging Western Science and Māori knowledge for the collective betterment of our people and environment. Based in Te Kūiti, I am a father to twelve children, a grandfather to many, and have also raised five whangai.

Business Operations Team

Ana-Katrin van Eyk

People & Wellbeing Coordinator

With a rich and diverse background gained working in several industries such as manufacturing, engineering, property development, marketing, parliamentary services, education, finance, and hospitality equips her with extensive administrative, customer service, human resources and health & safety skills. Born in Bolivia and having spent ten years in London, Ana married a New Zealander and moved here in 2010. Now settled on a dairy farm in the Hauraki Plains with her husband and two children, Ana embraces the rural lifestyle and the tight-knit community feel.

Karen Trumbaturi

Financial Coordinator

Originally from Denver, Colorado, Karen moved to New Zealand in 2013 with her Kiwi partner due to job opportunities. Working with AgriSea allowed her to relocate from the city to the beach, embracing the lifestyle they love, surrounded by mountains and rivers reminiscent of her hometown. Karen volunteers with her local Coast Guard and serves on the committee with the Bowentown Boating & Sportfishing club.

Sales & Customer Care Team

Murray McEwan

Sales Education, Training and Development Manager

Murray’s whole working life, has been in the agricultural service sector. Murray has worked as a stock agent, wool classing, and export also dairy farming and milk processing. Over the last 20 years he has been involved with fertiliser, farm nutrient management (incl. Overseer), dairy effluent design and management. He has practical working experience with both conventional and organic agricultural production and has found a neat fit with the Agrisea products into all farming systems.

Sarah Perry

Customer Experience Coordinator

Sarah”s life has been deeply rooted in the agricultural sector, growing up on a sheep and beef farm and then transitioning into significant roles within the industry, including a 12-year tenure at Farmlands where she managed some of their branches. Moving to dairy farming with her husband in Paeroa, and later purchasing a drystock property, her journey led her to AgriSea in 2013. Sarah has undertaken various roles here, always going over and above for our Customers and supporting our Sales team. She balances her professional life with farming and supporting her children's sports activities.

Our Applicators

Shane Rush

Central Waikato/ Coromandel Area (Under 15Ha)

Shane Rush Vital Harvest Limited [email protected]

I’ve been involved in organic and regenerative agriculture for the past 10 years. My wife Nicki and I bought our 2.5 ha block 5 years ago and have set about turning it into a productive home block with extensive vegetable gardens, food forests and using holistic grazing systems to manage our stock. Nicki and I run regular workshops to help others get more out of their land. One of the most critical aspects of any property, where the goal is to grow healthy nutrient dense food for the people and the animals, is the soil. That’s why we use the full range of Agrisea products on our block. We know that if we are looking after the microbial workforce in the soil that they in turn will look after us. I can help you get an appropriate fertiliser programme underway for your block and apply the product as well. Give me a call on 0274805586 for a consultation and application rates.

Simon Boon

Ashburton, Mid-Canterbury (Under 15Ha)

Simon Boon Mid Canterbury Fertilizing Spraying and Spreading [email protected]

Simon grew up in Ellesmere (Canterbury) on a sheep and mixed cropping farm. When he left school he trained as a fitter turner and works in the manufacturing and repairs of agricultural machinery. In 2005 Simon and his wife purchased a lifestyle block in Ashburton. In 2013 they meet up with Paul, their local AgriSea agent at an A&P show. They decided to try Agrisea products on their pastures and have been sold on the product ever since. Simon has set himself up with a spreader and sprayer to apply the AgriSea products himself. He is now looking forward to assisting the locals in the Mid Canterbury area with their AgriSea requirements and application of the AgriSea products on their lifestyle properties.

Matt Lawrey

Covering Waimakariri River North to Waipara Area (Under 15Ha)

Matt Lawrey Terrace Run Contractors [email protected]

Terrace Run Contractors run by Matt Lawrey of Loburn is a small business offering services for Lifestyle block owners. Over the last 10 years he has been running a small mini spreader for granulated fertilisers and more recently a small spray truck allowing the application of liquid fertiliser and a direct seed drill. His equipment is all tailored with the small block holder in mind.

Matt Bulled

Hastings Weedworx

Matt Bulled 027 424 4290 Hastings Weedworx [email protected]

Hastings | Weedworx | [email protected]

Colin Wright

Woodja Contracting

Colin Wright 027 233 4755 Tuakau Woodja Contracting [email protected]

Mike & Desiree Avey

New Plymouth

Mike & Desiree Avey (06) 758 5579 New Plymouth [email protected]

Graeme Taylor

GT Agriculture Ltd

Graeme Taylor 027 599 0587 GT Agriculture Ltd. [email protected]

Partners & Supporters

AgriSea products are produced to fit your preferred farm or orchard nutrition system.

Questions? Call our team today to visit your farm or horticulture block

Talk To Your Local Field Consultant

Our team of experts is ready to connect with you, providing tailored solutions and expert advice to help you meet your requirements.

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