Meet Our Team
Get to know the dedicated professionals behind our success
Our Team Members
Leadership Team
Clare Bradley
Chief Executive Officer
Bio
Clare has a background in biology, and worked for a number of years in the Amazon Rainforest with indigenous communities to develop micro-enterprise and environmental research.
While raising her 3 children Clare has continued her education and business capabilities while working at AgriSea.
Clare is a member of the Aotearoa NZ Seaweed Association and has won awards in Agritech and Rural business for her collaborative approach, she is passionate about regenerative and distributive economies for the future.
Tane Bradley
Chief Innovation Officer
Bio
Tane, a cornerstone at AgriSea since its inception, has dedicated his life to the seaweed industry, rising from harvesting to playing a pivotal role in supporting and managing New Zealand's seaweed resources.
His work focuses on building research partnerships, engaging with farming communities, and exploring future industry opportunities.
Tane's efforts are integral to AgriSea's mission of fostering sustainable growth and understanding of seaweed's role in agriculture, benefiting communities and the environment alike.
Commercial Lead / Strategic Accounts
Rhys Hikuroa
Commercial Lead
Bio
Growing up in Te Pahu, Rhys graduated from Lincoln University with a Bachelors of Commerce majoring in agribusiness and innovation.
Since then he has worked in the dairy chemical industry and has developed an in-depth knowledge of the agricultural sector.
A much experienced Area Field Consultant, Rhys leads the commercial aspects of AgriSea and provides strategic support to our customers and community.
Strategic Partnerships
Area Field Consultants
Paul Sorensen
Area Field Consultant
Northland
Bio
Paul is AgriSea's Area Field Consultant for Northland, working alongside farmers and growers to help them get the best from their soils, crops and stock. What drives him is the opportunity to build trusted relationships and make a positive, practical difference across this vast region.
He joined AgriSea in March 2023 and brings a strong mix of technical depth and real-world experience. Paul has previously held science advisory, land management, and environmental roles with rural co-operatives, regional authorities and private consultancy firms. This background gives him a solid understanding of soils, agronomy, water quality, biostimulants and farming systems for individual paddocks and on a wider catchment scale.
Customers value Paul's clear communication and his ability to turn science into advice that makes sense on farm. He enjoys the variety of his role – from small lifestyle blocks to large-scale farms, and across different locations, soil types, and operations – and seeing how AgriSea can benefit such a wide range of farmers and growers.
Away from day-to-day consulting, Paul and his wife are raising three young boys and lease a family farm where they run their own Hereford herd. When time allows, he enjoys camping, fishing, golf and cooking for family and friends.
Reg Hedges
Area Field Consultant
South Waikato and Bay of Plenty
Bio
Reg is AgriSea's Area Field Consultant across South Waikato and the Bay of Plenty. He supports dairy, drystock, horticulture, orchard, equine, apiculture and lifestyle block customers with practical advice, reliable service and clear communication. A big part of his role is getting to know each business well, carrying out on-farm assessments and soil testing, and making sure orders are delivered on time and as promised.
He joined AgriSea in November 2022, bringing decades of experience in agricultural sales, service and relationship management. He previously owned and operated Power Farming BOP (formerly Capital Tractors), servicing clients from Ōpōtiki to Waihi, and before that owned PlaceMakers Morrinsville. Alongside his business career, Reg has farmed in various forms, from lifestyle blocks and calf rearing through to sharemilking in Matamata and Morrinsville.
Known as a people person, Reg prides himself on building trust and offering solutions that suit AgriSea customers' goals, cash flow and timeframes. What he enjoys most is spending time with farmers and growers, understanding their challenges and helping them make well-considered decisions for their land.
Outside of work Reg enjoys family time, farming, hunting and fishing, classic cars, and following rugby – particularly the All Blacks – from the comfort of his couch.
Gavin Robertson
Area Field Consultant
Taranaki & Wairarapa
Bio
Gavin is AgriSea’s longest-serving Area Field Consultant, starting in 2010. He works closely with customers to maintain and grow their results. He uses his extensive experience to help clients analyse and understand their own test results in a language they understand, not “sciency gobbldy gook”, as he would say. His deep industry networks also play a key role in furthering the AgriSea message.
Before joining AgriSea, Gavin held a management role at PGG Wrightson and is a qualified nurseryman with a Horticultural Trade Certificate. Combined with a career built largely in sales, he brings a strong blend of technical horticultural knowledge and commercial expertise to every conversation.
Gavin is known for his ability to read client needs and turn doubters into long-term converts. He takes pride in the autonomy of his role – describing it as almost like running his own business – and is motivated by the privilege of selling products he knows make a genuine positive difference in the markets he serves. For Gavin, his clients are his greatest motivation and the foundation of both his success and AgriSea’s.
Outside of work, Gavin is a classic car enthusiast – a passion he shares with a number of his long-term clients and one that often helps strengthen the relationships he values so highly.
Nick Wilkins
Area Field Consultant
Manawatu, Whanganui and Hawkes Bay
Bio
Nick is AgriSea's Area Field Consultant across Hawke's Bay, Gisborne, Taihape, Manawatu and Wellington. He works closely with AgriSea customers to provide practical nutritional guidance and on-farm support tailored to their needs. Building strong, long-term relationships is at the heart of his role, and he takes pride in helping people achieve sustainable growth and improved performance.
Alongside his work at AgriSea, he runs a regenerative-focused farmlet rearing calves, and has had good exposure to sheep and equine systems. This hands-on experience, combined with direct use of AgriSea products, gives him the know-how to provide advice that truly works in the paddock.
Nick is known for his ability to connect with people, his loyalty, and his focus on putting clients' interests first. He enjoys the variety his role brings – from visiting show jumping stables to conventional dairy farms to beekeepers – and takes satisfaction in seeing crops flourish, animals perform, and hard work paying off.
Based in Takapau, Central Hawke's Bay, Nick is active in the local tennis and squash clubs and has been involved with horses since he was 10. He continues to support friends in the equine circuit and looks forward to getting involved in performance horse breeding in the near future.
John Earnshaw
Area Field Consultant
South Waikato and Bay of Plenty
Bio
John is AgriSea's South Island Area Field Consultant, and a farmer at heart. Having grown up in a generational farming family and spent his entire working life in agriculture, he brings a school-of-common-sense approach to everything he does. John works alongside farmers to improve soil, pasture and animal performance with a focus on what is realistic, workable and worthwhile.
His advice is grounded in farm walks, visual soil assessments and soil testing which informs farm and animal nutrition plans to support long-term performance. John also works with farmers who want to reduce reliance on synthetic fertilisers, explore biostimulants, or move toward organic or regenerative systems.
John's hands-on dairy farming experience gives him a clear understanding of the pressures farmers face. This allows him to quickly identify where AgriSea can add value without disrupting what is already working. Known for his no-nonsense, commercial mindset, he enjoys helping build better farming systems and lowering day-to-day stress levels. Assisting South Island farmers on their AgriSea journey is very rewarding.
Outside work, John enjoys rugby, cricket and fishing, and has developed a keen interest in cheese making, a hobby he hopes to pursue more seriously in future.
Production, QC and Logistics Team
David Rendell
Operations and Logistics Manager,
Health and Safety
Bio
David whakapapa to the Hauraki region, where he was raised on horseback working family farms in Omahu Valley.
Upon graduation, a change of scenery led him to the deep south, building a solid reputation in operational management within food manufacturing and commercial fit out industries.
David's passion for farming and the outdoors lifestyle with his family and friends has guided his return home to head the AgriSea production team.
Clive Preece
Head Brewer
Bio
Clive has been with AgriSea since 2005. Prior to this he also worked in the Freezing works for 17 years. Clive is the "fix it" man (a.k.a McLivor), if anything is broken, Clive can generally fix it.
He's also in charge of brewing the Animal and Pasture Nutrition, which he's got down to a real fine art. Clive also spends a fair bit of his time out on the road delivering products to our customers.
Kevin McHardy
Production Assistant
Bio
Originally from the Bay of Plenty, Kevin spent his first working years in Auckland as a Greenkeeper at the Ellerslie Racecourse before heading off overseas.
After some travelling, Kevin decided to settle in the UK and stayed there for 28 years, running his own landscape maintenance business.
Kevin has been involved in horticulture all his life, grew up on a dairy farm in Waihi and is now living in a lifestyle block in Waikino.
"Enjoying working for AgriSea, a company I was destined to work for, whose ethos and values align to mine, with people and connection being the heart of everything that matters."
Kerri Dargaville
Dispatch Coordinator
Bio
Kerri joined AgriSea in 2011 to assist in several roles, supporting our team at head office wherever possible.
After returning home from Australia with her husband and two sons to settle down, Kerri finds fulfillment living and working locally in Paeroa.
Drew Trumbaturi
Production Assistant
Bio
Leo Tansey
Production Assistant
Bio
Research and Development / Projects Team
Dr Ashna Khan
Research and Development Manager
Bio
Ashna holds a PhD in Organic Chemistry and has six years of experience in the Agritech sector, with a background as a research scientist. She is driven by research with potential for commercial and environmental benefits.
Ashna oversees significant projects, including "Rere Ki Uta, Rere Ki Tai," aimed at enhancing understanding of soil's Mana and Mauri in farming.
Based in Auckland, she balances her professional passion with a bustling family life as a mother of two.
Taonui Campbell
Senior Project Coordinator
Bio
With a background in Engineering and Horticulture, I've also led as C.E.O. at Te Wānanga o Kōkako, a recognized NZQA education and training organization. I serve as a board member for Te Whakakitenga Waikato Tainui and as Chairman of Te Kawau Māro o Maniapoto.
My work over the past 30 years has been deeply embedded in Iwi Development, facilitating Maniapoto and Tainui Hui a Iwi, Waitangi Treaty Claim Settlements, and serving as a Pou Karakia.
My current focus is on the conservation and protection of our native natural resources, including waterway restoration, native species conservation, and the preservation of Rongo Māori and ancestral knowledge.
My passion lies in the intersection of Research and Development within Te Ao Māori, bridging Western Science and Māori knowledge for the collective betterment of our people and environment.
Based in Te Kūiti, I am a father to twelve children, a grandfather to many, and have also raised five whangai.
Alison Price
Research and QC Technician
Bio
Ali, originally from the USA, moved to New Zealand in 2018, now settled in the beautiful Bay of Plenty with her partner.
Ali rediscovered her passion for plants and planet while WWOOFing after University and has allowed that spark to guide her career path since. She is excited to work for a company contributing to a more sustainable and resilient Aotearoa.
Ali spends most of her spare time exploring the area's hiking tracks and gardening.
Nick Collins
Farm Engagement
Bio
Nick grew up on a sheep & beef farm and studied horticulture at Lincoln. After 7 years shearing in NZ and overseas, Nick made a career change into dairy farming, including 18 years of farm ownership under the Fonterra Organic program.
Nick and his wife converted their farm to organics, focusing on soil health and diverse pastures, and planted 20,000 trees.
Nick's experience and 20 year association with AgriSea led him to join the team.
Sales, Customer Care Team and Administration
Sarah Perry
Customer Experience
Coordinator
Bio
Sarah's life has been deeply rooted in the agricultural sector, growing up on a sheep and beef farm and then transitioning into significant roles within the industry, including a 12-year tenure at Farmlands where she managed some of their branches.
Moving to dairy farming with her husband in Paeroa, and later purchasing a drystock property, her journey led her to AgriSea in 2013.
Sarah has undertaken various roles here, always going over and above for our Customers and supporting our Sales team. She balances her professional life with farming and supporting her children's sports activities.
Georgina Lloyd
Personal Assistant /
HR Coordinator
Bio
Georgina grew up in South East Queensland, Australia on a beef cattle and equine farm. After travelling the world, Georgina moved to the Maratoto and brought with her practical farm skills as well as a wealth of administrative and finance knowledge.
She is passionate about nature, environmental protection, waste reduction and sustainable farming.
When not on the back of a horse or behind a camera taking snaps she is often found in the garden tending to the plants and birdlife.
Accounts
Karen Trumbaturi
Accounts
Bio
Our Applicators
Shane Rush
Central Waikato/ Coromandel Area (Under 15Ha)
Bio
I've been involved in organic and regenerative agriculture for the past 10 years. My wife Nicki and I bought our 2.5 ha block 5 years ago and have set about turning it into a productive home block with extensive vegetable gardens, food forests and using holistic grazing systems to manage our stock. Nicki and I run regular workshops to help others get more out of their land.
One of the most critical aspects of any property, where the goal is to grow healthy nutrient dense food for the people and the animals, is the soil. That's why we use the full range of AgriSea products on our block. We know that if we are looking after the microbial workforce in the soil that they in turn will look after us.
I can help you get an appropriate fertiliser programme underway for your block and apply the product as well. Give me a call on 0274805586 for a consultation and application rates.
Shane Rush – Vital Harvest Limited | Shane@vitalsoilnutrition.co.nz
Matt Lawrey
Waimakariri River North to Waipara Area, Under 15Ha
Bio
Terrace Run Contractors run by Matt Lawrey of Loburn is a small business offering services for Lifestyle block owners. Over the last 10 years he has been running a small mini spreader for granulated fertilisers and more recently a small spray truck allowing the application of liquid fertiliser and a direct seed drill. His equipment is all tailored with the small block holder in mind.
Matt Lawrey – Terrace Run Contractors | terraceruncontractors@hotmail.co.nz
Apiculture
Turf Division
Want to Get in Touch?
If you have any questions or would like to learn more about what we do, feel free to reach out to us.